USFI Star Naming Services specializes in the naming of stars and maintains a central registry of star names. The USFI supports vendors in professional star naming with its order fulfillment service, while giving end customers a respectable provider they can trust.
In 2003, the German web development agency joonis new media launched the USFI as an independent project. The company turned a profit by 2004 and was able to expand its service to the international market.
With the help of the USFI, vendors can supplement their product line with an interesting product for the gift market, without having to deal with the astronomical details that star naming entails. The USFI's business model allows the vendor to make use of an innovative and effective infrastructure. The USFI strives to offer the best and most versatile star naming system and to continually optimize its associated services.